The Small Medium Business contribute 49.8% of the Gross Value Added to UK economy but only 21% of them are using technology-enabled business analytics to measure their businesses.  Thames Valley Analytics helps Small & Medium Businesses’ to turn data into insights using analytics and technology that allows them to take a holistic approach which inform their business decisions and aligns with their corporate objectives to drive innovation, launch new products, manage human and operational resources and to increases overall shareholder value.