Why should your Small Medium Business measure online engagement using analytics?
- 81% of shoppers conduct online research before they make a purchase.
- 60% begin by using a search engine to find the products they want
- 64% business owners believe that online marketing (social media, search engine optimisation, pay-per-click and online advertising) offers the best return on investment.
- Only 39% of small businesses use analytics tools to measure marketing investment
- Track your online marketing performance to acquire quality leads, nurture them to qualify and convert them to profitable customers.
How does Thames Valley Analytics could help on Web Analytics?
You could be an e-commerce company, products or services company targeting business or consumer. No matter what industry vertical you are in, your business could crack the code to analyse your online presence to increase your leads all the way to convert them to profitable customers. Thames Valley Analytics delivers targeted executive dashboards that addresses the strategic priorities of digital marketing. We report on the critical few metrics you should use to analyze performance of your digital marketing campaigns and website.
Our Key Performance Indicators for Web Analytics
Cost Per Acquisition
Over and above the metrics of the number of people visiting your website, % of first time visits and number of new visits, one critical metrics that will be more compelling is your cost per acquisition (CPA).
Click-thru Rate (CTR) is the number of clicks that your ad receives divided by the number of times your ad is shown. CTR is a deeper dive into analyzing the creativity and relevance of your affiliate deals / search listing / banner ads.
Bounce Rate helps you identify campaigns where you might be targeting wrong people (who then come to your site and leave right away) or sending relevant traffic to irrelevant (and often flash-filled hideous) landing pages.
Checkout Abandonment Rate
Checkout abandonment rate is the percentage of people who click Start Checkout to those who complete that process. You don't want to leave the people who have already decided to give it to you.
Macro/Micro Conversion Rate
Look for traffic sources, locations, product bundles purchased, keywords and campaigns to learn about advanced segment with just the people who buy twice (Macro) the average order size.
Per Visit Goal Value
Every visitor will not convert, but every visitor will, hopefully, deliver some Economic Value. Looking at this metric helps you identify Goals that contribute higher value and understanding of simple things like where you should focus on.